Please, introduce yourself and your business.
Hi! My name is Elliot Boucher and I'm the founder of Edusign is a B2B SaaS that helps training organizations, enterprise and higher education institutions automate boring admin tasks.
Attendance, surveys and documents are automated on a modern platform loved by 2m+ users and integrated with 1000+ software.
My job is to help our team bring the best customer experience possible.
Whether it means getting the needed resources, shaping an experience with the product team or bringing clarity to the marketing team.
What inspired you to start your business?
We were 2 students using paper attendance sheet in our courses.
After we lost a few, I asked my partner, Dylan, if he thought we could build a solution to digitize the process.
After dozens of user interviews, a good seo powered website and some coding, we had a live solution ready to be sold.
How much revenue was your best year?
€3m in 2023 (400k profit)
When did you notice traction when building your business? The “Oh S**t!” moment, what did that feel like?
It came progressively, with lots of small improvements days after days.
However, I remember seing the first "live" signature on a phone, that was great!
What was your childhood like? Were you slinging candy on the playground?
It wasn't candy... but marbles! Made some good money for a kid, until the principal asked me to stop. I'll be more discrete in my next life :')
My childhood was full of sport, fun and games. Oh and I loved numbers and logic.
Overall, it was great! Not a rich kid life, but I wouldn't trade it.
What has been your best marketing marketing channel?
SEO, from far.
How many attempts at building something did you make before you found what you’re working on now? Did you always have an entrepreneurial drive?
I built many e-commerce websites (from 0 to 100k in 7 days) and have created best selling courses on Udemy.
Edusign was/is my first attempt at building something that last.
What is your biggest overhead expense?
Our great people
What’s the most important skill you’ve learned?
Just in time learning.
What do you spend the majority of your time doing, in a given week?
Fixing problems and some admin and making sure people have what they need to succeed these days + making sure we see further. My days are very different from one another, my goal being to "fire" myself from any given job as fast as possible to work less "in" the business and more "on" the business.
What do you know now that you wish you knew when first starting your business?
How to hire talented people (still learning!).
The world of entrepreneurship can be misleading. Many people think it’s always easy and always glamorous. What’s a big problem you’ve faced as a business owner and what were the emotions behind it?
We had so many... I'll chose a funny one.
Our main competitor sue us one week after we incorporated the company. It was infuriating at first, then we felt flattered and that motivated us tremendously to be 10x better than them.
What is your best advice for someone who feels completely stuck?
Just get started. What do you really risk if you do it on the side at first?
Find Elliot on,
His website, https://edusign.com
or his Linkedin, https://www.linkedin.com/in/elliot-boucher/?locale=en_US
