SAAS · · 5 min read

Using Product Hunt to Gain Traction for your SAAS - ReplyMind

Using Product Hunt to Gain Traction for your SAAS - ReplyMind
Please, introduce yourself and your business. (Tell us about your business)

Hi, my name is Konok Nazmul Islam. I'm the co-founder and CEO of ReplyMind AI Limited. We're a company passionate about revolutionizing the way businesses engage on social media. We develop AI-powered tools that help users and businesses to build stronger connections and drive results.

Currently, we have two core products:

ReplyMind: This user focused tool helps individuals craft compelling comments and replies on platforms like LinkedIn, Twitter, and Product Hunt, saving them valuable time and effort.

Replyboard: Replyboard is the android keyboard of ReplyMind.

We're also developing ReplyMind Business, a solution specifically for businesses using Meta Platforms. This AI-powered CX solution will automate personalized responses to comments and messages, boosting customer engagement and driving sales.

Beyond ReplyMind, I also have over 8 years of experience as a digital marketer. This background in strategy development and execution allows me to bring a unique perspective to building effective social CX solutions.

This combination of entrepreneurial spirit, technological innovation, and marketing expertise fuels our mission at ReplyMind. We're excited to empower businesses and individuals to thrive in the ever-evolving social media landscape.

How did you start your business?

My entrepreneurial journey actually began early on, when I started a mobile game development studio during my undergraduate studies. While that venture didn't succeed in the long run, it instilled in me a passion for tech and its potential for innovation.

Even though I don't have a traditional tech background, I've always been fascinated by the possibilities it offers. I believe the tech industry provides a unique pathway to financial freedom and societal impact.

After my initial venture, I gained valuable experience leading my digital marketing agency along with my business partner. However, the desire to build a tech company never left me.

In 2022, with advancements in AI making it more accessible, I saw the perfect opportunity. I assembled a talented team and channeled our collective expertise into developing ReplyMind.

This experience, with both successes and setbacks, has been instrumental in shaping my leadership style and approach to business.

How much revenue was your best year? (include margin if possible)

ReplyMind is a relatively new company, but we're experiencing strong traction in the market. We've seen significant growth in user adoption and engagement since our launch. However, as an entreprenuer, my best revenue was in the six-figure range (USD).

When did you notice traction when building your business? The “Oh S**t!” moment, what did that feel like?

We actually experienced a significant surge in interest when we launched ReplyMind on Product Hunt. The platform is a great way to get early user feedback and gauge market demand. The response was overwhelming, with ReplyMind reaching the #2 product of the day position and generating a lot of buzz.

This was a truly validating moment. It confirmed that we were onto something valuable and that there was a real need for a solution like ReplyMind in the market. The positive feedback and user engagement fueled our motivation to keep developing and refining the product.

What was your childhood like? Were you slinging candy on the playground?

That's an interesting question! While my childhood wasn't directly tied to entrepreneurship, it instilled valuable traits that I carry with me today. Growing up in a small town in northern Bangladesh, cricket was a huge part of my life.

What has been your best marketing marketing channel?

Word-of-mouth marketing (WOM) and strategic partnerships have been instrumental in driving user acquisition for ReplyMind.

WOM: We've focused on creating a user experience that encourages users to recommend ReplyMind to their networks. This organic growth is a testament to the value our product offers.

Partnerships: We've established partnerships with complementary businesses and influencers in the social media and marketing space. This allows us to reach a wider audience and build brand awareness.

Apart from that, we explore other channels to optimize our reach. We're constantly monitoring and testing different marketing tactics, such as content marketing and social media advertising, to see what resonates best with our target audience.

How many attempts at building something did you make before you found what you’re working on now? Did you always have an entrepreneurial drive?

You could say I've had a few entrepreneurial 'baptism by fire' moments! Before ReplyMind, I definitely had my share of attempts at building something successful.

Early Mobile Game Venture: Like you mentioned, I started a mobile game development studio during my undergrad studies. While it didn't achieve long-term success, it instilled in me the importance of market validation and user experience.

Other Ideas: I explored various concepts, including an online fish delivery business, each one providing valuable lessons about product-market fit and resource allocation.

Throughout these experiences, I maintained a successful digital marketing agency. This not only provided financial stability but also honed my skills in strategy development, marketing execution, and understanding user needs.

The key takeaway for me is that the entrepreneurial spirit doesn't always lead to a winning idea on the first try. It's about perseverance, learning from setbacks, and adapting your approach. I always knew I wanted to be an entrepreneur, even rejecting lucrative corporate offers after graduation. ReplyMind feels like the culmination of those experiences, where I can leverage my passion for technology and the lessons learned to build a valuable product.

What is your biggest overhead expense?

Talent Acquisition and Payroll.

At ReplyMind, our biggest overhead expense is currently talent acquisition and payroll. Building a strong team with the right expertise is crucial for our development and growth.

What’s the most important skill you’ve learned?

The most important skills I've learned are persistence and adaptability. Early ventures taught me to adjust based on data and instrict. This adaptability, combined with persistence in pursuing my vision, fueled the development of ReplyMind. Even now, I constantly adapt ReplyMind's business startegy, product features and hiring startegy.

What do you spend the majority of your time doing, in a given week?

My days are a delightful blend of strategic thinking, existential dread (just kidding... mostly), and team huddles to ensure everyone's rowing in the same direction, ReplyMind style. A good chunk of the week also involves managing external stakeholders, which keeps things interesting, to say the least!

What do you know now that you wish you knew when first starting your business?

In all honesty, if I knew just how much of a wild rollercoaster ride it would be, I might have needed a slightly stronger cup of coffee before taking the plunge! Starting a business throws a lot your way, from unexpected challenges to those moments of pure exhilaration when things click.

But the truth is, even with the late nights and the occasional existential crisis, I wouldn't trade this experience for anything. The learning, the growth, the sheer satisfaction of building something from the ground up – it's incredibly rewarding.

The world of entrepreneurship can be misleading. Many people think it’s always easy and always glamorous. What’s a big problem you’ve faced as a business owner and what were the emotions behind it?

You're absolutely right! The glamorous side of entrepreneurship often gets the spotlight, but the reality is there are significant hurdles to overcome. One of the biggest challenges I've faced is the immense weight of responsibility.

As a business owner, you wear many hats. You're accountable to your customers for delivering a valuable product or service. You have a responsibility to your investors to use their resources wisely and achieve set goals. And perhaps most importantly, you have a responsibility to your employees– their livelihoods depend on the success of the company.

Thinking about all these responsibilities can be incredibly daunting. There's a constant undercurrent of anxiety – am I making the right decisions? Am I living up to the trust people have placed in me?

What is your best advice for someone who feels completely stuck?

Entrepreneurship can be incredibly rewarding, but it's definitely not for everyone. It requires a strong work ethic, dedication, and the ability to handle uncertainty. If someone feels stuck, I'd recommend taking some time for self-discovery.

Check out Konok and Reply mind, here:

https://www.linkedin.com/in/konok-nazmul-islam/ 

https://x.com/nazmul_konok 

https://www.facebook.com/konok.nazmul